What will it take to get more of us to buy 4K Ultra HD TVs….  The view from Sony.   I’m Fred Fishkin with technology BootCamp, a report on gadgets and gear.   Sony has been working to polish its premium brand image…with some of the most innovative digital cameras around…a push for High Res audio….and with its 4K Ultra HD TVs.   But for consumers to really buy into it, Sony Electronics President Mike Fasullo says…there needs to be more education…

“Consumers are confused and we need to remove that.  Secondly, we need to get the industries to rally around adopting standards.  Now we have some.  The CEA has really been driving hard and we do have a spec on what 4K Ultra HD is, which is a good start.  But to really perpetuate this forward, we need to have to have some standards that everyone needs to follow.”

More standards will lead to more content in Ultra HD…which may prompt more of us to open up our wallets.   You can find us at BootCamp.com.  I’m Fred Fishkin.