Techstination, your destination for gadgets and gear.   I’m Fred Fishkin.      Deena Ghazarian has become a well known name in the consumer electronics world …helping to bring products like Beats headphones to market with Monster…and serving on the board of the Consumer Technology Association.   Now she has formed her own accessories business called Austere…and the first products are high end cables for HDMI and home theater connections…

“Some of my background that was not in consumer electronics was in fashion and I grew up in the fashion industry.  So I’m a big believer on design and style.   So  where there was some opportunity to improve on the tech side of things, and I think Austere has done a great job of that, there was even more opportunity to raise the bar in regards to design and style with home theater accessories.”

Even the packaging is designed to impress.   There’s more at www.austere.com.     

You can find us at Techstination.com.   I’m Fred Fishkin.